The current economic and social context is featured by intense changing factors and deep challenges, defining a high level of complexity and competition for the companies and the countries in the international context. In this environment and, as it has already happened in other important historical transformation periods, the ability of a society to innovate becomes the great source to generate productivity, differentiation and value to the companies and the source of progress and welfare for the ensemble of the society.

In this context, a new concept of manager appears: someone who facilitates the work of his/her subordinates, who guides, advises and encourages, more than a manager who transmits stiff and authoritarian orders.

In these times of crisis we are living, it seems more necessary than ever the figure of a leader who is able to collect the efforts and lead them suitably. The workers need to have a guide, to know where the company is going and how each one contributes; and the existence of a guiding and motivating leader might mean the difference between the survival and the closure of a company.